Top 4 Use Cases Of Predictive Analytics In Consumer Product Goods
Consumer packaged goods (CPG) are undergoing significant change on a worldwide scale. These new dynamics, driven by shifting customer demographics, developing technology, and altered consumer behavior, are forcing businesses to reconsider their business models. Large companies in the consumer packaged goods industry now have the chance to use predictive analytics to redesign their marketing and operations. Consumer packaged goods firms can go beyond conventional reactive operations and make proactive decisions by applying data analytics solutions , such as predictive analytics. This puts astute consumer goods businesses in a better position to plan their R&D spending and increase supply-chain effectiveness. With better returns on their marketing investments, CPG Data Analytics enables the players to avoid the push strategy in the market and shift to the pull strategy to draw in clients. Predictive Analytics For Consumer Packaged Goods Companies: Opportunities And Challenges Organiz...